Date

12 NOVEMBER 2018
9:00 - 19:30

Venue

PALATUL UNIVERSUL, BUCHAREST

Speakers

DIGITAL COMMUNICATION EXPERTS
INTERNATIONAL KEY-NOTE SPEAKERS

Talks

3 STRATEGIC SESSIONS
6 TOP INFLUENCERS WORKSHOPS

ABOUT CONNECTIONS


Connections is an opportunity for influencers, micro-influencers, social media professionals and digital content creators to share ideas, expertise and best practices on communication in the digital era.

Through panel debates, storytelling sessions, workshops and open discussions we will deep dive into what the future of digital communication looks like and how the new media can tell even more impactful stories. Connections is a great opportunity to build relationships, improve tactics, gain insights and get a better understanding of the communication in the digital era .

Come and join us to experience a day full of knowledge among digital experts!

FOOD FOR THOUGHT



  • Digital Trends that will challenge conventional thought in the digital environment
  • Let’s talk Ethics: A debate about how to and how not to in online
  • Digital Artisans: What is the DNA of a true digital influencer? What makes their stories have impact and influence their community?
  • Digital Practice: How to train your digital communication muscles and what are the tips and tricks to define success in campaigns.

SPEAKERS

Ed Gillespie
Communications specialist, serial entrepreneur & futurist


Ed Gillespie is a British entrepreneur, co-founder of Futerra - an international change agency specialized in business transformation, creative communications and campaigns.  Read more

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Victor Kapra
Content Creator @Kapra’s Blog

Victor Kapra is a journalist and blogger. Over the last 20 years, he worked as an editor with Mediafax News Agency, as deputy editor in chief with Ziarul Financiar, the leading economic newspaper in Romania.  Read more

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Petrisor Obae
Journalist @Paginademedia

Petrisor Obae has been in the media since 1994 and is running his own publication since October 2008, transforming a daring personal initiative into one of the strongest entrepreneurial online media outlets of the local media landscape.  Read more

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Alexandru Negrea
Consultant & trainer @SocialSmarts

With over 6 years of experience in the online marketing area, Alexandru Negrea is a well-known social media consultant.  Read more

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Vlad Eftenie
PhD architect, lecturer and photographer @veftenie

Vlad teaches architectural design and architectural and urban photography at "Ion Mincu" University of Architecture in Bucharest. Read more

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Octavian Palade
Events & Content Strategist @start-up.ro

Octavian (Tavi) is the Events & Contents Strategist at start-up.ro, Romania’s finest startups & innovation publication.  Read more

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Marian Ionescu
Content Creator @mariciu.ro

Marian is a specialist in Influencer Marketing, with a proven track record of work in the field of public relations and communications. He is qualified in social media, advertising, integrated marketing, sales and Google Analytics.  Read more

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Adrian Popescu
Founder & Vlogger @NoapteaTarziu

Adrian Popescu aka. Cuza is a very talented content creator and vlogger who founded one of the biggest online projects, Noaptea Tarziu, with over 1.5 million subscribers on YouTube.   Read more

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Bogdan Nicolai
Journalist, script writer, events and radio host

Bogdan Nicolai is not only a journalist, but also a first class entertainer and corporate events moderator.  Read more

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Andreas Elsner
Chief Commercial Officer, Residential Segment @Telekom Romania

Andreas has extensive experience in national and international marketing management, brand management, marketing communications, business development and market positioning.  Read more

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Ruxandra Vodă
Corporate Communications Director @Telekom Romania

Ruxandra Vodă has over 15 years’ experience in corporate and integrated marketing communication.  Read more


AGENDA

09:00 – 09:45| #SELFIE, BUT FIRST COFFEE


Take the opportunity to introduce yourself with the first coffee of the day @Apollo 111.

09:45 – 11:30 | Session 1 | #LIVING IN THE DIGITAL ERA


Welcome - Ruxandra Vodă, Corporate Communications Director, Telekom Romania
Digital marketing trends - Andreas Elsner, Chief Commercial Officer, Residential Segment@ Telekom Romania
Special guest Key-Note International Speaker: Ed Gillespie, Communications specialist, serial entrepreneur & futurist
Open discussion

11:30 – 11:50 | #COFFEE IS LIFE


Let’s build powerful networks around a cup of coffee. Take care of your offline reputation, be a community player.

11:50 – 13:00 | Session 2 | #LET’S TALK ETHICS


Ethics may not be the first thought that comes to your mind when talking about digital environment and influencers, but given their increasing role and importance for their communities, it might deserve some reflection. Be part of an interactive debate and let’s contribute to a safer digital environment along with our panelists:

  • Victor Kapra
  • Petrișor Obae
  • Alexandru Negrea
  • Vlad Eftenie
  • Marian Ionescu
  • Octavian Palade
  • Bogdan Nicolai
  • Adrian Popescu
13:00 – 14:00 | #DIGITAL FOOD NETWORK


Informal discussions are the best way to engage with other people driven by the same digital passion as yours. We guarantee inspiring conversations with interesting people during a relaxing launch.

14:00 – 15:30 | Session 3 | #DIGITAL ARTISANS


Well-known local influencers and digital experts share examples and best practices that make out-of-the-ordinary social media success. Learn how to build memorable and high-impact messages and campaigns.

Efficient and impactful copy in social media – online discussions, snackable content, personal style, call to action - Victor Kapra
Social media trends in 2019 – technology, digital, innovation - Alexandru Negrea
Passion and creativity in photography - Vlad Eftenie
Personal branding – building my online brand, mistakes, directions for the future - Marian Ionescu
Technology with a soul – how to become an influencer while you are still an employee - Octavian Palade
How can you succeed in social media by being positive? - Bogdan Nicolai

15:30 – 16:00 | #HAPPINESS IN A CUP


Last but not least coffee of the day will give you energy for the workshops.

16:00 – 18:00 | PARALLEL WORKSHOPS


The aim of the 6 workshops is to bring real tips and tricks and to inspire you to create epic content and winning ideas for a powerful online presence. And, of course, you will have the chance to network with some of the most appreciated Romanian influencers!

16:00 – 18:00 | Workshop 1 Digital promoting tools @Linotip, by Alexandru Negrea

16:00 – 18:00 | Workshop 2 From brief to campaign @Fix me a drink, by Marian Ionescu (Mariciu)

16:00 – 17:00 | Workshop 3 Fake news. Emotinal vs. Reasoning. Right to image and private life @Apollo111, by Victor Kapra

17:00 – 18:00 | Workshop 4 SEO - Writing for Google's robots/Writing for people and the combination of the two @Apollo111, by Octavian Palade

16:00 – 17:00 | Workshop 5 Tips and tricks for making great videos @Mezanin, by Adrian Popescu

17:00 – 18:30 | Workshop 6 Visual story through photography @Mezanin, by Vlad Eftenie

18:30 – 19:30 | DIGITAL COCKTAIL NETWORK


It’s time to party before creating memorable content! See you @Apollo 111!

16:00 - 18:00 | Workshop 1: Digital promoting tools @Linotip, by Alexandru Negrea


  • Digital promoting tools
  • Organic Reach
  • Facebook Ads
  • Personal branding
  • How you position yourself in Social Media
16:00 - 18:00 | Workshop 2: From brief to campaign @Fix me a drink, by Marian Ionescu (Mariciu)

  • From brief to campaign
  • Expectations from a brief
  • How to approach a brief and a campaign
  • Defining campaign goals
  • How to measure the results of a campaign
16:00 - 17:00 | Workshop 3: Fake news. Emotional vs. Reasoning. Right to image and private life @Apollo 111, by Victor Kapra

  • Fake news. Emotional vs. Reasoning. Right to image and private life
  • Scandal brings traffic. Do we promote it, emotionally participate in or analyze the subject with lucidity?
  • The psychology of a hater and posting person
17:00 - 18:00 | Workshop 4: SEO – Writing for Google’s robots/writing for people and the combination of the two @ Apollo 111, by Octavian Palade


  • SEO – writing for Google’s robots
  • Writing for people and the combination of the two
16:00 - 17:00 | Workshop 5 – Tips and tricks for making great videos @Mezanin, by Adrian Popescu (Cuza)


  • Tips and tricks for making great videos
17:00 - 18:30 | Workshop 6 – Visual story through photography @Mezanin, by Vlad Eftenie


  • Visual story through photography

MEDIA PARTNERS

See you next year at the second edition.

RESOURCES

Interviu cu Andreas Elsner, Chief Commercial Officer, Residential Segment @Telekom Romania, în cadrul evenimentului Connections. Predicții despre viitorul platformelor de comunicare pentru 2019.

Interviu cu Ruxandra Vodă, Corporate Communications Director @Telekom Romania, în cadrul evenimentului Connections. Predicții despre viitorul platformelor de comunicare pentru 2019.

Interviu cu Ed Gillespie, Communications specialist, serial entrepreneur & futurist, în cadrul evenimentului Connections. Tips & tricks despre comunicare și social media.

Interviu cu Alexandru Negrea, Consultant & trainer @SocialSmarts, în cadrul evenimentului Connections. Despre ''cei 7 ani de acasă'' în social media, fake news și ingrediente de succes pentru sfera digitală.

Interviu cu Marian Ionescu, Content Creator @mariciu.ro, în cadrul evenimentului Connections. Tips & tricks despre brandingul personal.

Interviu cu Octavian Palade, Events & Content Strategist @start-up.ro, în cadrul evenimentului Connections. Despre ce este un influencer, tips & tricks pentru a deveni unul.

Interviu cu Bogdan Nicolai, Journalist, script writer, events and radio host, în cadrul evenimentului Connections. Despre subiecte pozitive și negative în social media.

Interviu cu Petrisor Obae, Journalist @Paginademedia, în cadrul evenimentului Connections. Despre autenticitate, relevanță și etică în social media.

Interviu cu Victor Kapra, Content Creator @Kapra’s Blog, în cadrul evenimentului Connections. Despre snackable content și cum să fii un producător de conținut de succes.

Interviu cu Vlad Eftenie, PhD architect, lecturer and photographer @veftenie, în cadrul evenimentului Connections. Despre imagini cu impact și spontaneitatea fotografiei.

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